C-Shore Communications Inc. is a virtual organization drawing on the talents of publicists, designers, photographers, technical experts and others as the project demands.
Principal
Carla S. Shore APR has worked in the communications field for more than 15 years. She is an award-winning, dynamic public relations specialist with talent for planning, coordinating and executing successful communications campaigns. She has achieved the prestigious APR designation from the Canadian Public Relations Society, certifying her as an accredited public relations practitioner.
Trained as a journalist at Carleton University, she has parlayed her journalistic background into a talent for creating communications strategies that result in the right message hitting the right audience at the right time. A talented writer and editor, Carla's extensive portfolio includes news releases, speeches, newsletters, brochures, backgrounders, flyers, Websites, annual reports and news articles. She is particularly adept at translating subject-specific text into English.
Fluent in English and French, she is a tenacious publicist with a unique ability to generate media coverage to meet her clients' qualitative and quantitative expectations. Her ability to manage issues and plan for crises is matched by her skill in training clients on how to deal with media. Not one to be left behind, she has kept up to date with technology and has hands-on experience using social media tools for engagement, publicity and community building.
Her career in Ontario and B.C. has included work with several federal government departments, provincial agencies, software companies, large corporations, PR agencies and non-profit groups. She is fortunate to have worked with a huge variety of industries, from finance to technology, from sustainability to consumer products, from mining to health, from youth to seniors, from construction to insurance. She has volunteered her professional services to many worthy organizations, most recently with The Vancouver Food Policy Council and Farm Folk City Folk.
What people are saying
"Carla's ability to manage issues and balance the interests of multiple parties is impressive as is her absolute commitment to detail. We have great confidence in her ability to generate the results we are looking for and as a result plan to continue working with her in the future."
DAVID JANG, PUBLIC & COMMUNITY RELATIONS MANAGER, METROPOLIS AT METROTOWN & METROTOWN CENTRE